How to Register Your Business on ChatGPT with Business Hub
Quick answer: To register your business on ChatGPT, open Business Hub from the ChatGPT sidebar, claim your listing, and verify ownership by phone, email, website domain or Shopify. Then pass Persona identity verification to unlock profile edits, Insights and the blue check.
Your customers are probably asking ChatGPT about your business. Not Google. ChatGPT. The good news is you can now register your business on ChatGPT through a tool OpenAI calls Business Hub, and control what it says about you.
Think about the last time you asked it for a good bakery nearby, a reliable bookkeeper, or a shop that ships to your area. Your customers are doing the same thing. And when ChatGPT answers, it pieces together whatever it can find. Sometimes that's your current website. Sometimes it's a return policy you changed two years ago.
I went through OpenAI's help article, Setting up your business on ChatGPT, and turned it into the plain walkthrough I wish I'd had. Four steps, one optional extra, and a few traps to avoid along the way.
What is ChatGPT Business Hub, and who can use it?
Business Hub is basically your business's home base inside ChatGPT. Once you're approved, you can fix your details, add product info, and see roughly how often ChatGPT mentions you and sends people to your site.
You can claim a business if you own it or you're allowed to act for it. That second part matters if you're a VA or an agency handling things for a client. You don't need an ads account or a ChatGPT Enterprise plan. You just need to prove you're connected to the business and wait for OpenAI to approve you.
A couple of catches before you start:
- Running a local shop or restaurant? Right now you can only claim an existing U.S. listing. You can't add a new one.
- Hoping for a business agent? That's only for eligible ecommerce and online service businesses in the US with a website.
If you're outside the US, don't stop reading. Availability depends on where you are and what kind of business you run, so you may still be able to claim and manage a profile even if the agent isn't open to you yet.
Step 1: Claim your business listing in ChatGPT
This is the quick part.
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name.
- Pick the listing that's yours and confirm which ChatGPT account will manage it.
- Choose a verification method and follow the prompts. (More on that in Step 2.)
Now, a few things that might not go so smoothly. If OpenAI emailed you a claim invitation, use that personal link and sign in with the same email it was sent to. If you see a Contact support button, your listing is locked, so click it and ask for access. And if you can't find your business at all, you may see an option to add it, as long as you run an eligible online business.
One tip I'd take seriously: think about which account you claim with. Later on, the person who claimed the business is the one who adds teammates and agencies. If you claim from a shared ChatGPT workspace, the people you invite may need to be in that workspace too. Claiming from a personal account you rarely use is a headache waiting to happen.
Step 2: Verify business ownership (phone, email, domain or Shopify)
OpenAI needs to know you're not some random person trying to take over the bakery down the street. You'll see up to four ways to prove it, depending on your business. Pick whichever one you can finish today.
| Method | What you do | Pick this if |
|---|---|---|
| Business phone | Get a code by text or automated call, then enter it | You can answer the number on your listing |
| Business email | Select Get code, then enter the code from your inbox | You check the email tied to your business |
| Website domain | Add a TXT record to your DNS, then select Verify domain | You (or your web person) manage your domain |
| Shopify store | Select Connect Shopify and log in to your store | You already sell on Shopify |
If you go the website route, a word of warning. DNS records are fussy. Copy the type, the name or host, and the value exactly as ChatGPT shows them. If someone else handles your domain, send them the record instead of your login details. Then be patient, because DNS changes can take a while to show up.
Once you submit, OpenAI reviews your claim and emails you a decision or asks for more info. You can cancel while it's under review if you need to. Resubmitting over and over won't speed it up.
What if someone already claimed your business? It happens, especially if a former employee or old agency set things up. Open the profile, click the ••• menu, and select Dispute ownership. You'll verify through Persona that you're the one who should be in charge.
Step 3: Complete Persona verification to get the blue check
This is the step most people don't see coming. Getting your claim approved lets you into Business Hub, but you can't really do anything yet. You can't publish changes, connect a product feed, see insights, or create an agent until you also pass identity verification with Persona.
Persona is also what gets you the blue check on your profile. Claiming alone won't.
Before you start, grab:
- A government-issued ID
- Your business registration details
- Proof that you're allowed to represent the business
Then select Verify with Persona, then Continue to Persona, and follow along. If you claimed with your phone or email first, you can come back to this later. Go to the Business tab, open your profile, find Complete verification with Persona, and select Verify.
Two things I'd keep in mind here. First, if you use Persona to create a brand-new profile, approval publishes it automatically. There's no "publish" button to hit later, so make sure your details are right before you submit. Second, check that your business name, address and any registration or tax number match your official paperwork exactly. A small mismatch, like "St." versus "Street" on two documents, is the kind of thing that's worth double-checking before you submit.
Step 4: Update your ChatGPT business profile and check Insights
This is the fun part. Open your profile under Business and update the stuff customers actually care about: your website, a short description, your product or service category, your logo, and your delivery and return policies. You can add a cover photo too.
Don't expect changes to show up instantly. OpenAI reviews each update before publishing it. ChatGPT may also pull from other places when it talks about you, so it's worth making sure your website and other listings say the same thing as your profile. If you want help keeping your brand consistent across search and AI tools, that's part of our digital marketing services.
Selling products? Connect a product feed so ChatGPT knows your prices and what's in stock. Shopify stores can connect directly. Everyone else can upload a CSV that follows OpenAI's product feed format, or link to a hosted feed. Just know that a feed doesn't guarantee ChatGPT will recommend your products.
Curious how often ChatGPT brings you up? Click Insights. You'll see the last 28 days of:
- Mentions. For an online business, this counts when ChatGPT references your website. Just saying your brand name doesn't count. For a local business, it counts when ChatGPT shows your location as a result.
- Website clicks. How many people clicked through to your site.
- Discovery topics. The general themes of answers that mentioned you.
You won't see what individual people typed, and you won't see their conversations. If a number is blank, don't panic. It might just mean there isn't enough activity to report yet. If it stays blank, reach out to OpenAI Support.
And if you started a profile by mistake? Only unpublished drafts can be deleted, from the three-dot menu on the Overview page. Once a profile is published, OpenAI Support can't delete or hide it for you.
Optional: Set up a ChatGPT business agent
If you get the same five questions every day ("Do you ship to my area?" "Can I return this?"), this part is for you. Eligible US ecommerce and online service businesses can set up a business agent, a chat inside ChatGPT that answers questions about your products and policies using the info you give it.
You don't need Shopify. If you do use it and Shopify already created a draft agent for you, start there. Otherwise, look for the option to create one under your business in the Business tab.
- Check the info your agent will use, like product details and your return policy.
- Write instructions for how it should answer, following the Business Agent Policy.
- Test it with a real question, something like "Can I return an item I bought on sale?"
- If the answer's off, fix the info or the instructions and try again.
- When you're happy with it, select Publish. Customers can only chat with a published agent.
Be clear with yourself about what it can't do. It can explain your products and policies and point people to your website. It can't take payments, book appointments, or look up someone's order. Those still happen on your site. If you need an assistant that can do those things on your own site, see how AI voice agents are changing customer service or explore our conversational AI services.
Can't create an agent? Make sure you're on the claimed profile and your Persona verification was approved. It won't work while verification is pending or after it fails.
Troubleshooting ChatGPT Business Hub
Why is my Business Hub claim still pending?
Annoying, I know. Review times vary, so wait for OpenAI's email before trying again. Resubmitting won't move you up the line.
What should I do if my Persona check fails?
Follow the steps in the email. If you see Try again, resubmit with details that match your official business records word for word.
Why does Business Hub say incomplete after I was approved?
Contact OpenAI Support. Tell them which step you were on, include any error message, and attach a screenshot with sensitive info blurred out.
How do I give my VA or agency access to Business Hub?
The person who claimed the business adds them in Business Hub, and each person signs in with their own ChatGPT account. Please don't forward your personal claim invitation.
Can I manage more than one brand or location?
Each brand is managed on its own, and claiming the main brand doesn't claim its locations. There's no single dashboard for a parent company yet.
Does claiming my business improve my ChatGPT ranking?
No, and it's worth saying out loud to your team or your clients. Claiming your business lets you control the information you give ChatGPT. It doesn't buy you better rankings. It won't make ChatGPT recommend you more, and running ads doesn't change its answers either. Think of it as making sure ChatGPT has your facts straight, not as a shortcut to the top.
Checklist: registering your business on ChatGPT
If you only remember one thing from this post, make it this list. Do it in order, since each step unlocks the next.
- Open Business Hub in ChatGPT and claim your listing
- Verify your claim by phone, email, website domain or Shopify
- Pass Persona identity verification and get your blue check
- Update your profile, connect a product feed if you sell products, and peek at Insights
- Optional: set up and publish a business agent (eligible US online businesses)
Most of the waiting happens during the two reviews, so start now, even if you're busy. Keep your ID and business registration handy, and pencil in a quick profile check every few months, or any time you change your prices, policies or website. Your future customers are already asking ChatGPT about businesses like yours. You might as well make sure it's telling them the right things.
