Your Business Is Our Business.
At Spinher Group, we’re more than a marketing agency — we’re your strategic business partner. We specialize in business development and digital marketing for service-based professionals and entrepreneurs across every industry — From law firms and medical practices to construction and blue-collar service providers.
What sets us apart is our hands-on approach. We don’t just create campaigns — we build partnerships. We take the time to understand your business from the inside out, aligning your marketing, operations, and sales systems for sustainable growth.
Delivering Data-Driven Solutions
Our Mission
At Spinher Group, our mission is simple: To deliver results-driven, transparent, and scalable solutions that help your business grow and thrive — because your business is our business.
Transparent Partnerships
We believe in complete transparency. You'll always know exactly how your campaigns are performing and what we're doing to improve them.
Scalable Solutions
Our systems are designed to grow with you. From your first campaign to enterprise-level operations, we build infrastructure that scales.
Business Growth. Engineered to Scale.
Ray Dorr — Growth Strategist, Fractional COO/CMO, and Business Development Leader with 20+ years turning professional services firms into market leaders.
Strategy That Moves the Needle
Ray Dorr is a Digital Marketing & Business Development leader with over two decades of experience helping professional services firms — from law offices to medical institutes — grow, systematize, and scale.
As CEO of Spinher Group and COO of Once Interactive, Ray operates at the intersection of business strategy and digital execution. He brings C-suite leadership, Fractional CMO thinking, and hands-on marketing firepower to every engagement.
What Ray Delivers
End-to-end growth services — from top-of-funnel visibility to operational infrastructure that sustains it.
Business Development Strategy
Identifying growth opportunities, building pipelines, and structuring direct sales processes that convert consistently for professional services firms.
Digital Marketing — SEO, SEM & PPC
Comprehensive multi-platform marketing campaigns covering search engine optimization, paid search, and social media to dominate your market online.
Fractional CMO / COO
C-suite leadership without the full-time overhead. Ray embeds into your org to lead marketing and operations at the executive level, with accountability for results.
Branding & Reputation Management
Building authoritative brands from positioning through execution, and protecting those reputations in competitive, high-stakes professional service environments.
Call Center Design & Operations
End-to-end design, build, and optimization of call center infrastructure — from scripting and training through KPI tracking and ongoing operational improvement.
Sales & Customer Retention Training
Structured training programs that sharpen sales teams, reduce churn, and build the customer service culture that turns clients into referral sources.
Leadership Experience
26+ years of C-suite and fractional leadership across legal, medical, and digital services — simultaneously.
Chief Executive Officer (CEO)
Leads a Marketing & Business Development consulting firm specializing in the professional services industry. Delivers brand strategy, digital marketing, direct sales, and Fractional CMO services to law firms, medical practices, and service businesses.
Fractional COO / CMO
Serving a California criminal defense firm for 15+ years with a 95% success rate defending against traffic violations, DUIs, and criminal charges. Oversees marketing, operations, and growth strategy while offering payment plans and low-bono representation.
Fractional COO
Operations lead at a responsive web design and cutting-edge digital marketing agency. Takes an integrated approach — balancing technical considerations with UX, business requirements with creativity, and target markets with the competitive landscape.
Fractional COO / CMO
After 10+ years of maintaining a high success rate, expanded to defend adults and juveniles in criminal traffic, DUI, and misdemeanor violations across Arizona. Drives strategy, marketing, and operations — offering free consultations and affordable rates.
Fractional COO
Home of world-renowned Dr. Alireza Khosroabadi and his trademarked AMI'bunion procedure — as seen on The Doctors. This minimally invasive surgery uses a 5–10mm incision to fix bunions with far less swelling and scar tissue than traditional procedures.
Fractional CMO
Award-winning criminal law firm representing clients throughout Southern California. Uses creative methods and a zealous attitude to pursue the best outcome — from minor charges to life-altering cases. Drives marketing strategy, brand authority, and client acquisition.
COO
Criminal law firm focused on traffic and DUI defense with 7+ years of successful defense for clients throughout California and a 5-star reputation across multiple review sites. Built and managed the operational infrastructure that sustained this track record.
Where Ray Works Best
Deep expertise across three verticals where marketing and operations precision are non-negotiable.
Legal Services
Criminal defense, personal injury, and specialty law firms. Proven track record driving case volume, brand authority, and client retention in competitive legal markets.
Healthcare & Medical
Specialty medical practices and innovative procedures. Building patient acquisition funnels and brand recognition for practices that need to stand out in a crowded field.
Digital Agencies & Tech
Web design, digital marketing, and SaaS-adjacent businesses. Scaling agency operations, service delivery, and business development from startup through growth stage.
Skills & Endorsements
Verified by 500+ LinkedIn connections — endorsement counts reflect real peer recognition across 26+ years.
Marketing Skills · Top Endorsed
Business & Operations · Top Endorsed
All Verified Skills
Let's Build Something That Lasts.
Whether you need a Fractional CMO, a full digital marketing overhaul, or a strategic growth partner — Ray brings the experience and the execution.
Connect on LinkedInBased in Los Angeles · Available for national engagements
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Direct Access
Priority onboarding for new partners.
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